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Pure Temptation

A young company with a rich experience

Pure Temptation saw its humble beginnings in 2008 when it began making industrial use chocopaste. Today,it has grown into a company that is synonymous with quality and excellence.

Chocoblast, the company’s Flagship product is the first of it’s kind in India. It is available in 5 exciting flavours. Other products include wafer biscuits, bars, Choco-spreads and ice cream and dessert toppings in several delicious flavours to add that special zing to your food.

Pure Temptation has set in place detailed control procedures to maintain the consistency of quality, taste and texture of the chocolate and waffle cones produced. Quality processes are reviewed at specific intervals to check their effectiveness and to upgrade them to international standards.

It is to these painstaking quality control procedures that the company owes its resounding success in such a short span of time.

Pure Temptation is a customer-focused company that thrives on the goodwill of its patrons. With several products under its hood and several more in the pipeline, Pure Temptation is poised to grow in leaps and bounds.

Quality by design

Quality is a product of design for all products of Pure Temptation, and not by chance. It was also the founding principle of this chocolate factory as the founder herself has had years of experience in handling Quality Control in her previous venture.

Having said that, at Pure Temptation, in the owner’s own words, “Complacency is the death of quality. To achieve quality, one has to continually look back and question the procedures to be sure they are effective. It has to be ingrained in the conscience of every team member.”

Team behind Success

Mrs. Harsha Gandhi

The founder Harsha Gandhi, 53, started the firm at a ripe stage of life after she had established herself as a person with entrepreneurship skills, thanks to her family's business background.

In 2008, after having a helped her husband out in his packaging and bakery business, she ventured out to fulfill a long-cherished dream of her father, Late shri Bachubhai Gandhi (Vadilal Group), to make a mark in the chocolate industry.

Mr. Rushikesh Gandhi

Rushikesh, is an management graduate by qualification with professional experience, which includes working as a business analyst in Blommer Chocolate Company. He takes care of business development of the company as well as developing new products by studying market trends in chocolate industry.